--Originally published at Jorge's awesome blog
Today we had with Lee skallerup and talk about digital presence and how to deal with the communities we create. So what’s a digital presence? It’s all that stuff you do online with your story (that’s a new name for really cool content that has a narrative). Like engaging with customers on Facebook and your blog. Tweeting. Videos on YouTube (and your website). Reviews of your products. Oh yeah, did we mention your website?
Your digital presence is the sum of all your online activities across web, mobile, social, and even large screen. It’s your advertising and your marketing, this what people think about you. Your digital presence is all about your organization. If you aren’t putting “digital first” then the people that will make your digital presence awesome probably aren’t involved.
Having a digital presence simply means that you occupy space online – simply put. 10 years ago this meant having your own company website. If you had one, you were probably quite content that your company was keeping up with the advances into digital. Defining digital presence is relatively easy and I hope I’ve conveyed my point on that.
